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2025 Week 18: Beauty Brand and Product Launches

Published May 1, 2025
Published May 1, 2025
Paul Mitchell Clear

This week, beauty is getting set for summer with launches of cooling mists, bronzing moisturizers, and of course, the expected SPF products galore. Including retail expansion news from Function of Beauty, SEEN’s entry into babycare, and Drybar’s latest styling tool, here’s what caught our editorial team’s attention in the past seven days.RETAILAustralian-inspired bodycare brand Uni has entered the UK market through an exclusive partnership with SpaceNK. Products available include the 24-Hour Serum, Skin Shield Body Wash, and Restoring Hand Wash.ScentMatch, the home fragrance line that dupes PerfumeTok’s viral fragrances into wax melts, has announced an exclusive partnership with Walmart. Currently online only, the brand has plans to enter stores throughout the summer with new scent launches.Customizable haircare brand Function of Beauty is now available at 1,800 Walmart stores nationwide and online. The brand will stock a selection of 17 products catering to the needs of different hair types.O Positiv Health, known for their PMS relief gummies and probiotics, has expanded to 2,000+ Walmart stores nationwide. The brand has also been stocked at Target since 2023, where it became the number-one best-selling item across several categories.Nicolas Travis’ Allies of Skin is now available at Neiman Marcus in select stores and online. The retailer stocks the brand’s best-selling Multi Peptides & GF Advanced Lifting Serum, The ONE SPF 50 Invisible Sunscreen Gel, and more.BRAND

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