This week, big names in beauty are making moves as Molly Sims YSE and Hailey Bieber’s Rhode both enter Sephora. SPF’s continue to drop, as Merit innovates in the category with the launch of its tinted SPF, said to be a first-of-its-kind product. Including launches from Phlur, Glow Recipe, and JVN Hair, here’s what recently caught our editorial team’s attention.RETAILMolly Sims’ essentials-only skincare brand YSE Beauty is set to launch at Sephora online from June 3, expanding to 361 stores nationwide on June 13. The in-store Sephora assortment will feature bestsellers such as Your Favorite Ex Exfoliating Pads and Morning Cocktail Vitamin C Serum.Hailey Bieber’s Rhode is set to arrive at US and Canadian Sephora doors this fall, with a UK launch coming late 2025. The partnership marks Rhode’s first retail destination, having only previously operated with a DTC model. The expansion comes a few months after reports that Bieber was exploring a potential sale of the business, targeting a valuation of $1 billion.Dermatologist-formulated skincare brand Facile has expanded its Sephora partnership to 273 doors nationwide. Previously, the brand was only available on the Sephora website. Sephora joins Facile’s other stockists: Erewhon, Revolve, Free People, Urban Outfitters, and Anthropologie.BRAND