Created under the theme of “Fragrance Forward: Where Global Innovation & Creativity Meets,” this year’s edition of World Perfumery Congress welcomed 1,600 attendees (including over 300 perfumers) over the course of three days at the Palexpo in Geneva.BeautyMatter was on-site to cover the trends and innovations shaping the future of perfumery. Here are our key takeaways.Natural and sensitive-skin-friendly fragrances will continue to grow.Aishwarya Rajpara, Senior Research Analyst at Euromonitor, noted that “natural” was the leading fragrance claim this year, with 16,700 SKUs entering the market this year. Nonirritating was the leading health claim, indicating an increased skinification of perfum for years to come.Enterprises are looking to do more with less ingredients.Procter & Gamble’s R&D Vice Presidents Joanna Clarke and Rafael Trujillo unpacked the enterprise’s Smart Perfume Compaction technology, which, through cocktails of high-efficiency ingredients, reduces a product’s carbon footprint by 40%, the volume of ingredients used by 45%, and cost per use by 15%.Infrastructural flexibility is the key to successful licensing deals.Jean Madar, CEO of InterParfums—which has projected $1.5 billion in revenue for the next year and carries licenses for brands like Lacoste, Ferragamo, and Jimmy Choo—credits the company’s impressive growth with its ability to be small enough to allow the fashion designer in the kitchen but big enough to handle worldwide launches.