Aggressive brand portfolio realignment, tighter channel strategies, and renewed momentum in key markets boosted Amorepacific's performance in Q2 2025. Amorepacific posted revenue growth of 11.1% to KRW1tn ($711.7 million) and an operating profit of 80.1 billion won ($57 million) on consolidated revenue of 1.095 trillion won ($780 million), up 8.9% from the previous year.DomesticDomestic revenue rose 8%.Domestic operating profit was up 164% driven by improvements across both Cosmetics and Daily Beauty.Luxury brands account for 60% of total domestic revenue, with Sulwhasoo representing 29% and Hera 16%.Premium brands account for 18% of total domestic revenue, with Aestura contributing 7% and Laneige 6%.Daily Beauty accounts for 18% of total domestic revenue, with Mise-en-Scène responsible for 6%, Illiyoon for 3%, and Ryo for 2%.Rising traveler demand and growth in travel retail sales supported the Travel retail channel, which accounts for 18% of domestic sales.InternationalOverseas sales increased 14%.International operating profit up 611% led by enhanced profitability in Asia due to a turnaround in Greater China.Greater China revenue increased 23%.Other Asia (APAC, Japan) revenue increased 9%.Americas revenue grew 10% driven by new brand launch and strong performance of key products.EMEA posted 18% revenue growth led by strong sales across all regions, particularly in the UK.Western region (Americas, EMEA) operating profit declined due to increased personnel costs from employee incentives paid out at the end of the internal business year (July 2024–June 2025).