The disruptive beauty brand Wonderskin, creator of TikTok’s viral peel-off Wonder Blading Lip Stain Masque, has secured a $50 million minority investment.WHO: Wonderskin was founded in 2021 with the desire to challenge the norms of conventional beauty, especially in the niche of longwear makeup. The brand disrupts traditional beauty models with a social-first mindset, out-of-the-box marketing, and a relentless focus on technology-driven performance. With headquarters in London, an in-house lab, and majority of manufacturing based in the United States, Wonderskin continues to set a new standard for performance-led innovation in beauty. The brand became famous for its Wonder Blading patented technology, which has propelled the company to the forefront of the Lip Stain category, Wonderskin has cultivated a hyper-loyal, digitally native community around the brand.WHY: This investment marks a pivotal step in Wonderskin’s next chapter, enabling it to accelerate retail expansion and product innovation.IN THEIR OWN WORDS: “Welcoming one of the most iconic firms in growth equity to join us on this journey speaks to the strength of our innovation, our team, and our vision,” said Michael Malinsky, co-founder & CEO of Wonderskin. “The resources, expertise, and strategic guidance Insight brings will help us forge the next-generation beauty company.” “We believe Wonderskin is reshaping the beauty landscape with patented innovation, bold product design, and a deep connection to today’s consumer,” said Rebecca Liu-Doyle, Managing Director at Insight Partners.