Beauty Independent reported that the radically clean skincare brand Ingredients launched by Myriam Zaoui and Eric Malka is closing. All products on the brand's website are reduced by 80%.WHO: Ingredients was the culmination of 25 years of passion, entrepreneurial expertise, and experience of Myriam and Eric Malka, co-founders of The Art of Shaving. Ingredients was grounded in radical transparency and products that are 100% plant-based and free of all toxins and petrochemicals. The formulas were deconstructed using minimally processed, 100% active plant-based ingredients to create separate plant water–based and oil-based formulas, eliminating the need for stabilizing and binding chemicals. The brand launched with a full assortment of 16 products across skincare, bodycare, and wellness, priced from $18 to $48.WHY: The brand said its issues were due to execution rather than conception. They launched with a large assortment and had an aggressive launch strategy, over-investing in direct-to-consumer and over-expanding in retail distribution. Zaoui and Malka attempted to sell the brand, but after a deal never materialized, they decided to cut their losses and shutter the business.IN THEIR OWN WORDS: “We had a clear vision, a product line we were proud of and a loyal customer base, but scaling a niche brand in today’s hyper-competitive market is no easy task,” Zaoui told Beauty Independent. “Sometimes staying true to your values means recognizing when it’s time to step back and reassess the best way to bring your mission to life.”Zaoui continued, “By the time we understood what we needed to do to be successful, we had already invested $1.