Indian FMCG company Dabur will acquire Sesa Care, maker of Ayurvedic personal care and wellness products, at an enterprise value of  ₹315-₹325 crore ($3.7-$3.9 million).WHO: Sesa was born in 1995 as a real solution to a real problem—hair loss. Founder Dr. Dahyabhai Patel was a passionate Ayurvedic doctor who practiced medicine at his dispensary located in the small town of Rajkot in Gujarat. One of the concerns he used to get from his patients often was hair loss. Deeply moved by how this affected their confidence and self-esteem, he resolved to use Ayurveda to solve this problem. Sesa Care has grown to be the third-largest player in the Ayurvedic hair oil category.Dabur India is a 138-year-old Ayurvedic company started by the Burman family in 1884 as an Ayurvedic medicines company. From its humble beginnings in the bylanes of Calcutta, it has become a transnational consumer goods company with the world's largest herbal and natural product portfolio. Dabur has transformed itself from being a family-run business into a professionally managed enterprise. What sets Dabur apart is its ability to marry traditional knowledge of Ayurveda with modern-day science to roll out efficacious products tailored to suit the specific needs of global consumers.WHY: Dabur India, already present in the segment with its brands like Dabur Amla Hair Oil, Dabur Vatika, and Dabur Almond Hair Oil, said that the proposed merger brings "substantial revenue and cost synergies." The move will further strengthen its value-added hair oil market position and pit it against competitors such as Hindustan Unilever Ltd's Indulekha, Emami's Kesh King, and Marico's Parachute.