Scalp care start-up Jupiter secured new investment to fuel its retail expansion into Target.WHO: Founded in 2020 by Robbie Salter and Ross Goodhart, Jupiter offers products designed to improve scalp health and scalp discomfort. The range consists of six products priced from $15 to $40: Balancing Shampoo, Nourishing Conditioner, Restoring Serum, Purifying Mask, Scalp Brush, and Daily Scalp Essential Supplement for thinning hair. The brand debuted in Bergdorf Goodman and dermatology clinics, with a recent expansion into Target.WHY: The fresh capital will be used to expand the team, support retail expansion, and implement broader marketing initiatives.IN THEIR OWN WORDS: “When people have problems, they need solutions,” Salter told WWD. “We’re big believers that Target is the right home for us at this stage in our evolution. Early signs are strong, but our goal here is to go big.”"We've added dream partners in True Beauty Ventures. The depth of their operating and category expertise is unparalleled in the industry. Capital aside, they're just really wonderful humans who share our vision for disrupting a category that is so deeply personal to us -  servicing a customer literally itching for an elevated solution."Rich Gersten, True Beauty Ventures’ co-founder, added, “When we heard the strategy and positioning of how it would be on shelves relative to its competitors, it made logical sense for us. You see disruption in these legacy categories in the mass and drug channel, and for us, that was the definitive reason to move forward.”He continued.