Social reviews and commerce platform Flip announced that the company raised $144 million in a Series C funding round, including a $50 million investment by AppLovin.WHO: Nooruldeen "Noor" Agha, a serial e-commerce entrepreneur, founded Flip in 2019, building an experience that combines the power of social discovery with the convenience of e-commerce in an organic streamlined shopper journey. Flip, a pioneer in community-driven shopping, offers a TikTok-like video discovery experience, allowing users to shop through short, engaging videos and earn rewards by creating video reviews.IN THEIR OWN WORDS: “With the recent launch of our MagicOS ads manager, and now the upcoming launch of our advertising powered by AXON, we are confident we can help tens of thousands of brands find the right customer profitably,” said Noor Agha, CEO of Flip. “We are thrilled to have continued support from our investors and to add AppLovin to the mix.”“We have seen the significant impact AXON makes on campaign performance as brands see stronger return on investment. With AXON powering Flip’s ads, the Flip consumer will find more products to purchase. Likewise, brands on Flip will be positioned to drive significantly more sales,” said Adam Foroughi, co-founder and CEO of AppLovin. “Noor, an incredibly talented founder, has led Flip through the hard part of finding a product market fit. Now that market fit has been clearly established, we believe this partnership will catalyze an exciting phase of growth for Flip and their brands.”DETAILS:Flip raised a $144 million Series C funding round led by Streamlined Ventures.