IBG (Innovative Beauty Group), a leading global beauty solutions provider, has been acquired by European private equity firm Fremman Capital. The strategic acquisition begins a new chapter for IBG, as the company departs from its previous shareholder, Albéa Group.WHO: IBG (Innovative Beauty Group), which is comprised of Orchard Custom Beauty, Fasten Packaging, and Roberts Beauty, is a leading global beauty solutions provider. IBG supports its customers with agile project management expertise combined with innovative design, sourcing, formula development, bespoke packaging, and accessories across product categories. The company has offices in Shanghai, Los Angeles, New York, Toronto, the Netherlands, and Paris.Fremman is a pan-European, mid-market investment firm with offices in London, Luxembourg, Madrid, Munich, and Paris that looks to partner with successful management teams to help transform businesses from local champions to multinational sustainable leaders. Its senior partners have a long history working together, with over 100 years of combined investment experience. Fremman’s goal is to build better, more sustainable businesses that have a positive impact on society.WHY: The strategic acquisition begins a new chapter for IBG and marks a major milestone enabling the company to accelerate its expansion and enhance its capabilities across market segments. Fremman Capital is known for its strategic investments in high-potential companies, and its focus on sustainability and innovation aligns closely with IBG’s core values and business practices.