Offering “a subconscious journey in blue,” BIBBI Parfum made a chromatically striking entrance to the luxury fragrance market. While there is always a touch of subconscious interpretation to scent—sometimes we simply dislike a fragrance and can’t explain why, or we get drawn into another perfume only to later realize it holds a deep emotional memory connection to our past—this brand is putting its own unique spin on the premise. Launched in October 2023 after four years of development, the brand is the brainchild of Swedish-born creative designer Stina "Bibbi" Seger and her husband Jan Vilhelm Ahlgren, the founder of Vilhelm Parfumerie. Each unisex scent is the result of concepts born from Seger’s meditation sessions (during which she also sees the trademark blue hue that has become the brand’s signature).“It all really came very naturally to me to translate the meditations into experience because I think both experiences are very personal for everyone. Both the fragrance experience and my meditations transport me into another universe or another realm,” Steger tells BeautyMatter. To interpret these visions, the duo brought Robertet perfumer Jérôme Epinette on board. “He's such an amazing perfumer. He has a Scandinavian touch in his style of creating perfumes. He understood the brand instantly. He was also inspired when he got the first brief. We work well together,” she enthuses.BIBBI Parfums debuted with six fragrances. Ghost of Tom, a citrus amber, is dedicated to the invisible beings among us, containing notes of Ceylon black tea, mate, papyrus, and black amber.