Shanghai-based Joy Group has acquired skincare brand Biophyto Genesis.WHO: Founded in 2012 and rooted in dermatological science, Biophyto Genesis develops products for people with sensitive skin. Co-founder Li Yuanhong, a renowned dermatologist with over 20 years of clinical experience in public hospitals, has been deeply involved in leading the brand's product development.Joy Group is a multi-brand beauty company with a portfolio that includes affordable makeup brand Judydoll, Joocyee, and René Furterer (China operations). In 2024, the company achieved significant growth across multiple beauty categories, surpassing $345 million (RMB 2.5 billion) in annual retail sales, representing a 23% year-over-year increase.WHY: The acquisition is a strategic move by Joy Group to expand its presence in the science-based skincare sector and marks a further step in strengthening its multi-brand, multi-category beauty portfolio.IN THEIR OWN WORDS: Commenting on the acquisition, Liu Xuan, Chairman and CEO of Joy Group, said, "We are optimistic about the long-term growth potential of the science-based skincare sector that integrates medical research. This category, rooted in dermatological science and focused on addressing the real concerns of different skin types, represents an important direction in the upgrading of skincare consumption."He continued, "As the proportion of people with sensitive and problematic skin continues to rise, consumers are increasingly seeking professional, science-backed skincare solutions.