Iconic Bain de Soleil returns. MY Imports USA (AMG Brands) will acquire the iconic suncare brand Bain de Soleil, with plans to reintroduce the brand to the market by Q2 of 2025.WHO: Inspired by the elegance of the French Riviera, Bain de Soleil has been a cherished name in suncare for generations. Originally owned by Bayer, the brand became famous for its signature orange gelée, offering a radiant, sun-kissed glow with luxurious textures and effective sun protection. With captivating fragrances and a commitment to beauty and protection, Bain de Soleil remains a gold standard in the suncare industry, blending timeless luxury with modern sun protection needs.Headquartered in Teaneck, NJ, MY Imports USA is a manufacturer, distributor, and marketer of consumer-packaged goods. The company specializes in health & beauty products, household items, and general merchandise, with a portfolio that includes popular brands such as Finesse, Yardley of London, Scrub Free, and Wizard.WHY: This deal marks the latest step in MY Imports' strategy to expand its portfolio of well-known and trusted consumer brands.IN THEIR OWN WORDS: "We are extremely excited to bring Bain de Soleil back to consumers," said Fahim Ibrahim, CEO of MY Imports USA. "Adding such an iconic brand to our existing line of products is a great milestone for us. We're not only preserving what made Bain de Soleil special but also evolving it for today’s market, ensuring it meets both modern lifestyle and environmental standards."DETAILS:The Bain de Soleil brand was shelved by Bayer in 2019. MY Imports USA will acquire the brand.