Olaplex snaps up Purvala, marking the brand's first acquisition since it launched a decade ago.WHO: Purvala is a Boston-based company founded by Dr. Bradley Olsen that seeks to develop transformative bioinspired technologies with applications across the health and beauty industries. Since its launch in 2020, Purvala has focused on the creation of high-performing molecules inspired by naturally occurring biological structures. In addition to his leadership role at Purvala, Dr. Olsen also serves as Professor of Chemical Engineering at MIT.Founded in 2014, Olaplex revolutionized prestige haircare with its category-creating Complete Bond Technology, which works by protecting, strengthening, and relinking all three bonds during and after hair services. Since then, Olaplex has expanded into a full suite of hair health formulas powered by breakthrough innovation and the professional hairstylist. The brand is sold globally through an omnichannel model serving the professional, specialty retail, and direct-to-consumer channels.IN THEIR OWN WORDS: “Since the very beginning, Olaplex was founded on the concept of innovation, with its original groundbreaking technology designed to empower stylists and their clients to achieve transformative results,” said Olaplex CEO Amanda Baldwin. “Scientific breakthroughs are what continue to inspire us as we remain committed to delivering the best possible products for our stylist community and our consumers.