ShopMy, a marketing platform for content creators to connect with brands and monetize their content, landed $18.5 million completion of a $26.5 million Series A investment round. WHO: ShopMy, formerly known as ShopMy Shelf, was founded in 2020 by a trio of technologists from MIT and Harvard—Chris Tinsley, Harry Rein, and Tiffany Lopinsky. The platform offers trusted content creators the ability to seamlessly showcase, organize, and monetize their product recommendations and simultaneously allows brands to manage and scale their influencer ambassador programs via gifting, affiliates, and paid collaborations.WHY: The platform will use the fresh capital to help scale its network of 40,000 creators, including influencers like Alix Earle, the latest “It Girl” on the internet. In addition, it will go toward product development and hiring.IN THEIR OWN WORDS: In the words of Harry Rein, ShopMy’s co-founder and CEO, “The creator marketing industry has long been dominated by outdated tools that do not meet the needs of modern creators and brands. We set out to develop a world-class product, incorporating every essential feature into a user-friendly package.”“Previously, we would spend weeks on gifting and struggled to quantify the impact of these campaigns on sales and brand awareness,” said Aureum co-founder and CEO Matt Hoyle. “Our partnership with ShopMy has allowed us to expand our influencer relationships, and we have gained invaluable exposure to a whole new subset of creators.”DETAILS:ShopMy closed an $18.5 million completion of a $26.