SPINS, a data, analytics, and omnichannel activation solutions provider for the natural products industry, acquired product locator platform Lucky Labs.WHO: Lucky Labs is a shopper experience platform that helps brands turn consumer interest into action. Its technology connects shoppers to the right point of purchase—online or in-store—while giving brands real-time visibility into product availability, campaign performance, and conversion behavior. The technology uses first-party data from retail partners to provide granular visibility into inventory and shopper conversion behavior, allowing brands to drive more effective campaigns and improve ROI across every channel.SPINS is a growth and performance platform for the natural products industry, combining product intelligence, consumer insights, and omnichannel activation solutions to fuel brand and retailer success. For over two decades, SPINS has helped partners understand emerging trends, optimize performance, and connect with shoppers wherever they are.WHY: This acquisition meaningfully extends SPINS’ passion for, and expertise in, decoding conscious consumer behavior into an increasingly relevant vertical. It accelerates both companies’ commitment to supporting brands with the data-driven insights they need to optimize media investments and enhance the shopper experience.IN THEIR OWN WORDS: “SPINS and Lucky Labs share a common mission: helping conscious consumers find and support the brands they believe in,” said Sneh Parmar, CEO and co-founder of Lucky Labs.