In the dynamic landscape of digital marketing, TikTok has been a transformative force, particularly for small-medium enterprises (SMEs) worldwide seeking to redefine their online presence. The platform allows for creative expression to a wide audience, enabling effective marketing at a low cost. According to Capterra, 71% of small businesses plan to increase their TikTok marketing spend this year after seeing the positive impact the app has had on their brand. This figure has risen by 52% from 2023, as 96% of SMEs state that TikTok is the social platform where they receive the most engagement. A recent report from Oxford Economics, The TikTok Effect, revealed that €4.8 billion ($5.1 billion) was contributed to the GDP of Germany, France, Italy, Netherlands, and Belgium in 2023 by activities of SMEs on the platform."We are proud of the role TikTok plays in breaking down traditional barriers to business. On TikTok, we've seen passions turn into viable businesses, and entrepreneurialism unleashed, simply through access to a phone and a good idea," comments Rich Waterworth, General Manager of Operations at TikTok. "As this report shows, budding entrepreneurs have used TikTok to grow their business both organically and through the tools we provide. We will continue to invest in our offer for SMEs, and I want to thank our small business community that has made TikTok a brilliant place to find unique products from all over Europe."BeautyMatter outlines the study's other key findings:Stronger Sales Of the €4.8 billion ($5.1 billion) contributed to the GDP, the five countries  made  the following contributions:Germany €1.5 billion ($1.6 billion)France €1.