TikTok’s influence on the beauty industry has redefined how consumers discover, evaluate, and purchase products. In 2024, this platform continues to lead the charge in shaping haircare and styling trends, with billions of video views and consumer interactions providing unprecedented insights into shifting preferences. Innovations in haircare have emerged as one of the most dynamic categories on TikTok, driven by the platform’s ability to amplify niche trends, showcase bold looks, and create demand for innovative products.The recent Viral to Vital: 2024’s Must-Know Hair Trends report by Spate analyzes millions of consumer search signals and TikTok video views to uncover the most significant haircare, styling, and color trends gaining traction. It provides essential guidance for brands looking to align with emerging demands, from the rise of scalp health-focused products to the popularity of bold yet approachable hair shades like cherry brown and rose brown. This article dissects these trends, offering insights for beauty industry users aiming to capitalize on TikTok’s massive influence and the evolving consumer expectations in the haircare market.Haircare Trends: Prioritizing Scalp Health and Natural IngredientsKey Data Points:Hair masks garnered 18.4 million weekly views on TikTok, representing a 216.2% year-over-year growth (YoY)Hair growth oils accumulated 15.6 million weekly views, with a 37.4% increase from the previous yearScalp-specific products, such as scalp oils and scalp serums, saw average viewership increases of 78.9% and 59.