Unilever adds Wild, the UK’s leading refillable deodorant brand, to its portfolio, marking a strategic expansion into premium and sustainable personal care.WHO: Launched in 2020 by Charlie Bowes-Lyon and Freddy Ward, Wild has revolutionized the natural deodorant industry with reusable aluminum cases and biodegradable refills. Building on its initial success, Wild expanded its range to include body wash, hand wash, and lip balms all featuring environmentally friendly, refillable packaging. The brand’s commitment to reducing plastic waste and delivering high-performance, eco-friendly products has earned it a loyal following and major retail partnerships with stockists including Boots, Amazon, Tesco, Target, and more.WHY: The deal aligns with Unilever’s Growth Action Plan 2030, reinforcing its commitment to high-growth, environmentally conscious brands. For Wild, the Unilever transaction will enable its ongoing commitment to driving sustainability and innovation, providing access to world-class research and development capabilities, distribution networks, and the expertise to scale globally.IN THEIR OWN WORDS: Charlie Bowes-Lyon, co-founder of Wild, said, "We are thrilled to join Unilever, whose deep expertise and global reach will accelerate our mission to eliminate single-use plastic in bathrooms everywhere. Their belief in our refillable model is a powerful validation that sustainable change isn’t just possible, it’s inevitable.""Our mission and values remain unchanged," said Freddy Ward, Wild co-founder.