Key Takeaways:Representing 21% of Unilever’s total turnover, Beauty and Wellbeing is no longer just a supportive division.Sustained investment in premium skincare and wellness channels aligns with Unilever’s shifting consumer preferences.A geographic investment strategy is balancing maturity in The West with expansion in emerging markets.Unilever outperformed analyst estimates, highlighting the success of its Beauty and Wellbeing category, reporting  +1.7% volume and +2.0% price increases for the first half of 2025. Through sustained investments, prestige beauty brands Tatcha, Hourglass, and K18 all posted double-digit growth, with a strong performance from Unilever’s well-being brands Liquid I.V., Nutrafol, and Welly Health. “Looking ahead, our priorities are clear: more Beauty and Wellness and Personal Care, disproportionate investment in the US and India, and a sharper focus on premium segments and digital commerce,” said Unilever CEO Fernando Fernandez in a company statement. “The second half is expected to grow ahead of the first, with resilience in North America and Europe, and with India, China, and Indonesia expected to improve.”Key Figures  Unilever’s turnover for the period was €30.1 billion ($34.3 billion), down 3.2%, with adverse currency impacts of -4.0% and net disposals of -2.5%.​​The Beauty and Wellbeing division generated €6.5 billion ($7.5 billion) in turnover during the first half of 2025.The underlying operating profit for H1 reached €5.8 billion ($6.2 billion), slightly above analyst estimates.Gross margin improved to 45.7%, enabling brand and marketing investment to rise by 40 basis points (bps) to 15.