Beauty brand Violette_FR secured Series B funding led by Silas Capital, alongside Experienced Capital, with participation from Monogram Capital Partners and Felix Capital.WHO: French-born and New York-based makeup artist and influencer Violette Serrat launched her multi-category brand Violette_FR in 2021 with a 14-piece collection of hero products across six categories. The brand is primarily DTC with limited retail distribution in La Bon Marché, Oh My Cream!, Mecca, and Moda Operandi.WHY: As with the previous round, the brand has taken a pragmatic approach to capital, only raising what is necessary to achieve its expansion objectives with every dollar strategically allocated. The new investment will drive Violette_FR’s next phase of growth, which will focus on global expansion, product innovation, and digital enhancement.IN THEIR OWN WORDS: Violette Serrat, the company’s founder, said in a statement, “I’ve always approached my business with a long-term vision, akin to building a luxury maison rather than a high-growth startup. Because of this, I have carefully orchestrated my dream line of products while staying customer-centric and true to my instincts. We are thrilled to have a team of investors who continue to support us, allowing Violette_FR to thrive while maintaining the integrity of the brand and its unique position in the beauty landscape.”Brian Thorne, partner at Silas Capital and lead investor, said, “Violette_FR stands out in the beauty landscape for its aspirational French brand appeal, driven by Violette’s authenticity and credibility, which resonate deeply with consumers.