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Debenhams Backs Revolution Beauty’s £15 Million Fundraise

Published August 26, 2025
Published August 26, 2025
Revolution Beauty

The troubled brand Revolution Beauty gets support from UK retailer Debenhams and a potential licensing agreement.WHO: Founded in 2014 by co-founders Adam Minto and Tom Allsworth, Revolution Beauty is a global mass beauty and personal care business that operates a multi-brand, multi-category strategy and sells its products both direct to consumer via its e-commerce operations, and in both physical and digital retailers through wholesale relationships. Its products are sold in 11,000 stores in 45 countries.Debenhams Group (previously known as Boohoo Group) is an online powerhouse in fashion, home, and beauty, serving millions of customers across five shopping destinations: Debenhams, Karen Millen, boohoo, MAN, and PLT. Debenhams Group dates back to 1778 when William Clark, a retail pioneer of the time, opened the UK's first department store. Today, the Group is home to Debenhams, which was relaunched in 2021 as an online department store, and leading online fashion retailers, including boohoo, PLT, MAN, and Karen Millen.WHY: Revolution Beauty launched a failed sale process earlier this year. The fresh capital will be used to repay debt and restructure the business, with backing from top shareholders retailer Debenhams and co-founders Tom Allsworth and Adam Minto.IN THEIR OWN WORDS: Dan Finley, CEO of Debenhams Group, said, "We are pleased to support Revolution's fundraising as the new team puts in place its strategic plans, and are excited by the synergies and opportunities that lie ahead.

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