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Rock Face Secures £2.5 Million Investment

Published June 24, 2025
Published June 24, 2025
Rock Face

The UK-based men’s care brand Rock Face has landed a £2.5 million investment to fuel the next phase of growth.WHO: Founded in 2010, Rock Face is a male grooming range designed to bridge the gap between premium and mass-market skincare for men. The range features seven products, including 48 Hour Antiperspirant Deodorant Spray, Shower Wash, Shave Gel, All Weather Moisturiser, Face Scrub, Post Shave Balm, and a Face Wash, with each product featuring the brand’s signature fragrance. The brand is stocked in Tesco, Sainsbury’s, Boots, Asda, Morrison, and Amazon.WHY: The new funding will be used to propel the brand into its next chapter supporting product expansion and continued growth across retail channels.IN THEIR OWN WORDS: James Wilkinson, CEO of Rock Face, said of the brand and marketing purpose, "To literally punch a hole through the nonsense and celebrate the good-natured humor of Brits feels fantastic. This is just the beginning. We’re here to shake up men’s grooming, one legendary scent at a time."DETAILS:Rock Face has landed a £2.5 million investment.

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