Mood Over Logic: How the Anti-Influencer Era Is Redefining Beauty
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Articles
Michael Bosstick’s Dear Media Acquires Obé Fitness Platform
How to Navigate Dupe Culture Without Breaking the Law
Inside the Wellness Industry’s Cowboy-Coded Expansion
Is AI Flattening Our Critical Thinking and Thereby Our Creativity?
When Growth Hurts: How Indie Brands Can Rethink Retail
2025's Best Agencies Working in Beauty and Wellness
E.l.f. Beauty and Hello Sunshine Team up to Launch Sunnie, a Gen Z–Focused Media Brand
Scented Like a Snack, Sold Like a Status Symbol: The Foodification of Beauty
Filtered Out: The Inequality Behind Beauty's Creator Economy
Chromatic Seduction: How Beauty Brands Use Colors to Inspire, Influence, and Sell
Age of Intelligence: L’Oréal’s Bold BeautyTech Bet at VivaTech 2025
Where Function Meets Fragrance: Inside the Premium Laundry Care Boom
Meet The Finalists: BeautyMatter 2025 Awards
Print as Prestige: Notes on Beauty Redefines Beauty Storytelling
TikTok Tackles Teen Wellness with Mental Health Campaign
From Stadium Arenas to Subways: The Expanding Frontier of Scent Marketing
The Scent of Reinvention: How Phlur Created a Viral Success