When Content Becomes Commerce: The New Beauty Brand Playbook
Articles
Somerset House Shines a Light on Beauty, Technology, and Identity
As Beauty Giants Look to Downsize, Chinese-based Proya Cosmetics Looks West for Growth
Bath & Body Works Raises EPS Guidance, Eyes Younger Consumers with New Strategy
From Lab to Mass Market: Beiersdorf Rolls Out Longevity Science
The Rise of Fragrance Hybrids: Beauty’s Next Big Crossover Category
Closed for a Cause: Lush’s Gaza Protest Strategy
Beyond Supply Chains: Why Chemical and Ingredient M&A Is Stalling
Gut Punch After Gut Punch: Brands and Retailers Halt US Fulfillment
Who Ruled Beauty in Q2 2025?
Sales, Margins, and Momentum: Ulta Beauty Delivers a Confident 2025 Quarter
Consumers Expectations Driving Retail Reinvention
UK TikTok Trends: Streamlined, Science-Backed, and Social
Global Femtech Futures: Where the Innovation Is (And Isn't)
GCC Luxury Market Defies Global Slowdown, Beauty Sales Climb 12%
E.l.f. Expands Sports Partnerships with National Women’s Soccer League
Bath & Body Works Goes to College
La Roche-Posay Pushes Back Against TikTok’s "Sunburn Tattoos" Trend