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Violet Grey Acquires The Detox Market

Published August 28, 2025
Published August 28, 2025
The Detox Market

The retailer quietly acquired The Detox Market earlier this year and is reportedly close to finalizing a deal for Cos Bar.WHO: The Detox Market was born from Romain Gaillard's love for purity and an eagerness to support communities in healthful lifestyles. Curated initially as a pop-up shop in 2010 on Abbot Kinney in Venice Beach, California, to introduce a few niche natural brands, The Detox Market has six locations spread over Los Angeles, Toronto, and New York. Specializing in skincare and beauty, and with an assortment of 170 brands, The Detox Market is a one-stop shop for those looking to remove toxicity from the beauty, wellness, health, and home products they use daily.Violet Grey was founded in 2013 by Cassandra Grey as a content and commerce destination that connects with beauty consumers through a global community of content creation, product curation, and Hollywood beauty culture. Violet Grey encompasses authority, celebrity, and an obsession with cutting-edge innovation. Their unique offering includes niche labels, legacy brands, and exclusives. Violet Grey enlists the expertise of beauty editors, dermatologists, makeup artists, estheticians, hair stylists, and celebrities to test and evaluate the performance and presentation of all product considerations. Violet Grey opened a second store in New York in May and last year opened a shop-in-shop in Hirshleifers in Manhasset, NY.WHY: The deal marks Violet Grey’s bid to scale through acquisition, broadening its product mix and consumer base. The Detox Market expands the reach into “clean” beauty, while Cos Bar would add 21 luxury stores and an affluent customer base to the portfolio.

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