This week, the business of food and beauty collaborations continues to boom as evidenced by Fazit x Farmacy Beauty’s strawberry-themed kit, and the Laneige x Baskin-Robbins ice cream–inspired Rainbow Sherbert Sleeping Lip Mask. Elsewhere, the push for more diverse haircare offerings continues as Quani Burnett launches texture-focused brand Soft Rows. Including news from Rhode, Hourglass, and Benefit, here is what recently caught our editorial team’s attention.RETAILTikTok viral brand Sacheu, known for its Peel-Off Liner Stay-N, is making its physical retail debut, launching its full cosmetics range at Ulta Beauty nationwide. The brand's complete assortment will be available at 700 Ulta locations and online, building on the brand’s digital-first momentum.Twitch-native personal care brand Tone, founded by streaming collective AMP, is making its retail debut at Target following a high-impact DTC launch that generated seven-figure sales. The brand, which targets Gen Z and Gen A with affordable fragrance-led bodycare, will activate its introduction to Target shelves through an in-store livestream.Beauty of Joseon, the viral K-beauty brand best known for its SPF, is entering the US retail space expanding beyond Amazon with a nationwide rollout in Sephora featuring a curated assortment of sunscreens, toners, cleansers, serums, and creams.The Inkey List is expanding its US retail footprint beyond its Sephora exclusive with a launch at Ulta Beauty nationwide, bringing over 50 SKUs spanning skin, body, and haircare to more than 1450 stores. The ingredient-focused brand will kick off its retail expansion with skincare education campaigns across doors.