In a strategic move, Centdegrés has joined the portfolio of Innovative Beauty Group (IBG).WHO: Founded in 1988 by Elie Papiernik and David Nitlich, Centdegrés is a creative powerhouse focused on brand creation, product innovation, and storytelling that resonates. Based in Paris, France, the agency had made significant inroads in the Middle East, India, and China.IBG, comprising Orchard Custom Beauty, Fasten Packaging, and Roberts Beauty, is a leading global provider of turnkey, private-label, and packaging solutions across product categories. The company has offices in Shanghai, Los Angeles, New York, Toronto, the Netherlands, and Paris.WHY: The deal will allow Centdegrés to operate on a broader scale, with the agility of a boutique and the strength of an international group. By joining forces with IBG they will become part of a global group with deep expertise across creation, development, and execution.IN THEIR OWN WORDS: "This new chapter is personal. Centdegrés has been part of my life for more than 35 years. Building it with David Nitlich and our amazing team has been the adventure of a lifetime. I’m excited to see it evolve with IBG, with shared values and ambitious energy," Elie Papiernik, founder and CEO of Centdegrés, shared on LinkedIn.He continued, "By joining forces with IBG, we are becoming part of a global group that brings together deep expertise across creation, development, and execution. It is the right moment and the right company to take this vision to the next level.