Thomas Saujet reenters the fragrance industry with Saujet Fragrances Group (SFG) and is poised to reshape how luxury niche beauty brands are built.WHO: Saujet Fragrances Group (SFG), founded by Thomas Saujet, introduces an equity-driven business model that takes minority stakes in niche fragrance brands, aligning distributor and brand interests. SFG becomes a co-architect of building brand value, ensuring long-term growth for both parties. The model offers a sustainable playbook for luxury fragrance, redefining value through heritage and exclusivity. Its current portfolio consists of Fabricca Della Musa, Anti, Chambre52, and What We Do Is Secret.WHY: SFG positions itself as a strategic partner rather than a transactional intermediary controlling the supply chain, from climate-controlled warehousing to customs compliance. This unique business model offers risk mitigation for investors but also creates a compounding effect—as the value of its portfolio brands grows, so does SFG's own equity.IN THEIR OWN WORDS: “We’re staying as an independent, family-owned business venture,” Saujet told WWD. “We have the ICP track record. We’re still boutique, but while holding an equity stake in these brands, we have the ability to be aligned with the brands on vision, strategy and what to do for the long term.”DETAILS:Saujet Fragrances Group sits under Saujet Holdings, which also recently invested in Barberino’s.Thomas Saujet was the former President of distributor ICP, which was sold to Kering as part of the Creed transaction in 2023.