Backed by a bold new brand, an engaged community, and fresh capital to scale, Wype is on a mission to rewrite the rules of personal care.WHO: Founded in 2020 by husband-and-wife duo Giorgia Granata and Eli Khrapko, London-based Wype is leading a quiet revolution in personal care. Its hero product is a refillable cleansing gel that turns toilet paper into a soothing, sustainable clean daily staple for over 250,000 customers. The brand is tackling a category long ignored by the wellness industry, combining clinical insight, aesthetic design, and environmental responsibility to rethink how we care for ourselves. Wype is available through wypeuk.com and select retail partners.WHY: The funds will power a reimagined brand presence, retail scale-up, and the continued buildout of Wype’s growing ecosystem of products and partnerships.IN THEIR OWN WORDS:"What we've achieved so far—with a small team, in a taboo category, without any industry tailwinds—is something I'm incredibly proud of," said Giorgia Granata, CEO and co-founder of Wype. "We don’t stop to celebrate very often, but this moment matters. It confirms what we've believed from the start: the unmet need is massive—and we're more confident than ever that it's time not just to grow the category, but to name it. To give it shape, visibility, and the credibility it's always lacked. Bottoms deserve better. And with the support of our team, our community, and our exceptional investors, that's exactly what we intend to deliver."“Wype is not just building a brand but a whole new category,” says Jono Holt, Partner at Anotherway Ventures.